July 18, 2012 Leave a comment
UPDATE: This turns out to be a VERY clever environmental campaign. Trolls, thy hath been trolled! I’m going to idle my car for an hour with the AC on full blast today as revenge.
WOW. I was about to call it a night when a random tweet made me click through to this page for a Shell social media campaign — and what I found reduced me to tears of laughter.
The ad copy reads:
Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.
In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.
Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.
So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.
Because tomorrow is yesterday, accelerated.
They might reconsider that stance when they log into their content management system tomorrow morning and see the hundreds of images the Internet created overnight using their scenic Arctic backgrounds. Ouch.