Panda Cheese Panda Will Destroy You

September 23, 2010 2 Comments

So you’re in Egypt for some reason, checking out the Sphinx or something, and someone offers you a delightful snack of Panda Cheese.

Being the idiot that you are, you say no.

Bad move, fool!

Panda Cheese Panda will make you regret the day you had the gall to decline his delicious cheese.

Best Egyptian advertising campaign ever? Pretty much.

Credits via I Believe in Advertising:

Advertising Agency: Advantage Marketing & Aadvertising, Cairo, Egypt
Creative Director: Ali Ali/Maged Nassar
Copywriter: Ali Ali/Maged Nassar
Account Supervisor: Reem Ezz El Din
Production Company: The House, Cairo, Egypt
Director: Ali Ali
Producer: Hossam Fawzy
Editor: Mohsen Abdel Wahab
Sound Design/Arrangement: Hosny Ali
Art Director: Production Design: Hossam Fawzy
Post Production: Azman
Colorist: George Kyriakou (MPC)
Costume Designer: Martin Pec

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Ain’t No Party Like A Windows 7 Party

September 25, 2009 Leave a comment

I’m not sure Microsoft can ever top the titanic lameness of their Songsmith video, but they are not easily deterred from trying.

Their latest bad-vertising effort is so horrible, ROTI couldn’t help but post about it; everywhere we turn, someone is ripping Microsoft’s latest effort.

A friend recently posted this video to Facebook with the following comment:

This is a real video that Microsoft made (now…in the year 2009) to show people how to have Windows 7 parties in their homes.

Presumably, they paid actual money to do this, and I assume had a lot of meetings and discussion about what would make the best video.

Enjoy the fruits of their labor:

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Cash4Gold Accused of Extreme Villainy

September 2, 2009 4 Comments

This amusing Cash4Gold Super Bowl ad made a splash when it first aired.

Come on, it’s tough not to laugh when MC Hammer claims to be selling a medallion of himself wearing a medallion, or when Ed McMahon gently pats a golden toilet and says, “Goodbye old friend” in the most wistful of tones.

Unfortunately, the company that they were representing is being accused by former employees and blogs of being fiendish in the extreme.

There’s obviously something questionable about a company with the sales pitch, “send us your gold…we will melt it down and pay you later, we swear.”

But to trade on the soul of a dying Ed McMahon to loot the olds of their gold…that is reprehensible.

If true.

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“The Shack” Rebrands with Absurdity

August 31, 2009 3 Comments

the shack

You’re probably aware that Radio Shack is changing its name to “The Shack.”

The new brand is scheduled to be unveiled Aug. 6 during a three-day launch event in New York and San Francisco, the company said Monday. RadioShack also plans to get the word out through television, print and Web advertising.

“The Shack” was chosen as the new name based on the fact that many consumers were already dropping “Radio” from the company’s name when referring to one of its stores. “We decided to embrace that fact and share it with the world,” Lee Applebaum, chief marketing office for RadioShack, said in a statement.

RadioShack also hopes the new name will help the company change its image.

“We have tremendous equity in consumers’ minds around cables, parts and batteries, but it’s critically important that we help them to understand the role that we play in keeping people connected in this highly mobile world,” Applbaum said. “You will see a real focus on mobility and wireless products from leading brands in our new advertising.”

RadioShack announced last month the addition of T-Mobile to its line up of wireless carriers that the company has partnered with in its 4,000 stores as the retailer moves toward a more wireless-focused product line. RadioShack also sells AT&T and Sprint as wireless options for its products.

The Shack (I guess we have to call it that now) realized that it couldn’t stay alive by competing with the Internet for sales of parts and accessories. In a bid to hang onto relevance, the bricks-and-mortar chain is going hard after the youth market and is attempting to position itself as a mobile-phone superstore.

To that end, the company has released a dozen strange 15 second TV spots.

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Monetize Your 15 Minutes of Fame

August 27, 2009 Leave a comment

The Youtube Partnership Program is an effort by Google to put money in the pockets of people who create viral videos.

It was originally set up for people who operate popular channels on the site, but every so often Google has reached out to people like the dad who recorded “David After Dentist” to share the wealth.

Now, they’re making it an official policy. From now on, the creators of  extremely popular YouTube videos will be invited to set up AdSense accounts and profit off of the advertising from the millions of views they’re racking up.

monetization

According to the Google Blog, “These individual video partnerships recognize the role popular “one-off” videos play on YouTube, and have helped many people earn thousands of dollars a month as their videos went viral and endured over time.”

We decided it was time to spread the wealth. Today we’re excited to announce that we’re extending the YouTube Partnership Program to include individual popular videos on our site. Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it. To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video’s virality and compliance with the YouTube Terms of Service. If your video is eligible for monetization, you will receive an email and see an “Enable Revenue Sharing” message next to your video on the watch page, as well as in other places in your account.

This is a cool move by Google.

No idea how much money you could actually make off a viral video, but hopefully it was enough to buy David an ice cream or something for his brilliant performance.

Filed under The Future Tagged with , ,

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